The question that every business faces is when to put your interests before your customers. It's a tricky situation indeed and companies big and small struggle with that question all the time. As a simple example, let's say that you really want a customer to provide you...
The brain is a complicated and mysterious thing, right? Actually not so much when it comes to making decisions. The fact is that the brain wants the easiest and less costly (time, money, effort) option almost all of the time, which makes it difficult for small businesses...
While working with a client recently the conversation came up as to 'who is the ideal customer' for this new to market product that is being launched. We needed to figure it out so that we knew who to target and appropriately spend money engaging. The interesting part was that everyone...