From the beginning! If you are launching a new company or you are already established, Customer Service should be top of your list of investments. Think about bad experiences you have had, even with companies that you love. You stop loving them and you tell everyone...

The brain is a complicated and mysterious thing, right? Actually not so much when it comes to making decisions. The fact is that the brain wants the easiest and less costly (time, money, effort) option almost all of the time, which makes it difficult for small businesses...