01 May Secret Sauce: Customer Loyalty & Productivity

At first these two things might not make sense together, but hear me out.

The #1 focus for all companies should be to develop a loyal client base. It’s far cheaper to retain a customer than to acquire a new one and if that’s not enough, customers that are loyal to a business spend more and provide referrals. They are the lifeblood of all successful companies.

So how do you develop this loyal client base? It’s actually really simple in concept. Make their experience from beginning to end an excellent one. From the first time they visit your website, book an appointment, order a product, contact customer service…you get the idea. At every point in their experience they should be wowed. Every time.

That’s where productivity comes into the equation. There is no way that you will ever have a stellar customer experience if you haven’t optimized your and your team’s productivity. That means developing clear processes & procedures, investing in time-saving technology, incentivizing employees – the list goes on. Customers demand that when they interact with a company that it is easy and quick. Being truly productive is the only way you can do it.

By investing in your customers and improving productivity your clients will be loyal, your team will be happy and so will your bottom-line. Want to hear more? Contact us for a free consultation.