It is easy to assume that the field of UX is solely involved in technology and business efficiency. Although this is true, UX influences much more than what users or businesses consume. The usability of technology and processes can also have great social effects. Many...
In the digital world there are two dominant styles of design: Skeuomorphism and Material Design. These two design principles are important to understand to optimize a digital business. Each has its strengths and weaknesses and implementation depends on the context of the business. Skeuomorphism is the...
The field of User Experience (UX) would seem to have developed only recently. Officially coined in 1993 by UX guru Don Norman, "User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products1.” Although Norman is credited for coining...
As a follow-up to my previous blog post on creating Personas, today I would like to discuss creating customer-centric content. First things first. Before you can create "customer-centric" content you have to understand what that term means. According to Business Dictionary.com the official definition is: “Creating...
I recently taught a User Experience (UX) course at San Diego State University for the Extended Studies program. It was a ball and since I spent so much time putting together the material for this class, I wanted to share the learnings more broadly with...