I hear a lot from my clients about their dreams and in particular their frustrations about not making them a reality, so I want to post a very short and pointed blog about the importance of goals and how to make them work for your...
I recently taught a User Experience (UX) course at San Diego State University for the Extended Studies program. It was a ball and since I spent so much time putting together the material for this class, I wanted to share the learnings more broadly with...
As business owners you know that you need to plan for the ups and downs of revenue growth. There are always those lean times that keep you up at night and wouldn't it be great if you could stabilize your bottom-line? Well, you can...
I am a huge fan of sharing - whether it's a ride share (Lyft), car rental (Turo), home (AirBnB) or delivery service (GoShare) to name a few. These services allow for an entire new economy to be built on the contributions of private individuals. In the...
The best advice I can give any business owner (and people in general) is to always have a learning mindset. It's a common problem to get too comfortable in your own knowledge and miss out on valuable opportunities to learn something new. The great news is...
It's not a secret that reviews are the backbone to growing your business. People like to hear from other people. A question I get asked frequently is how do I get them? Great question! The first step is doing a stellar job. If you don't have happy...
Customer-centric is a popular catch phrase that can mean almost anything. I wasn't fond of the formal definition from Business Dictionary.com so came up with my own. “Creating a positive consumer experience at every touch point from the first contact through to the 1,000,000th visit. Leveraging people, processes, technology...
The question that every business faces is when to put your interests before your customers. It's a tricky situation indeed and companies big and small struggle with that question all the time. As a simple example, let's say that you really want a customer to provide you...
Have you ever found your business in a lull with not enough customers then POW!!! your funnel is full and now you are overcapacity and struggling to keep up? It's a very common problem, especially in the beginning and it can seem like a rollercoaster...
Day to day running a business is really hard. Most likely as a business owner you are wearing a lot of hats and also most likely you don't enjoy (or are good at) wearing all of them. The every day grind can get you down...