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26 Feb Undefined Goals: The Reason You Are Frustrated

Posted at 17:13h in Business Advice, Tips and Tools by Tina Selwyn
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I hear a lot from my clients about their dreams and in particular their frustrations about not making them a reality, so I want to post a very short and pointed blog about the importance of goals and how to make them work for your...

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08 Jan Who Is Your Perfect Customer?

Posted at 10:15h in Business Advice, Tips and Tools, User Experience by Tina Selwyn
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I recently taught a User Experience (UX) course at San Diego State University for the Extended Studies program. It was a ball and since I spent so much time putting together the material for this class, I wanted to share the learnings more broadly with...

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31 Jul Stabilize Your Business With Diversification

Posted at 16:45h in Business Advice, Business Lessons, Tips and Tools by Tina Selwyn
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As business owners you know that you need to plan for the ups and downs of revenue growth. There are always those lean times that keep you up at night and wouldn't it be great if you could stabilize your bottom-line? Well, you can...

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07 Mar How A Sharing Economy Can Help Your Business

Posted at 09:23h in Business Lessons, Tips and Tools by Tina Selwyn
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I am a huge fan of sharing - whether it's a ride share (Lyft), car rental (Turo), home (AirBnB) or delivery service (GoShare) to name a few. These services allow for an entire new economy to be built on the contributions of private individuals. In the...

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05 Sep You Don’t Know Everything…Sorry.

Posted at 17:40h in Tips and Tools by Tina Selwyn
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The best advice I can give any business owner (and people in general) is to always have a learning mindset. It's a common problem to get too comfortable in your own knowledge and miss out on valuable opportunities to learn something new. The great news is...

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25 Aug How To Get Yelp Reviews

Posted at 17:36h in Tips and Tools, Word of Mouth by Tina Selwyn
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It's not a secret that reviews are the backbone to growing your business. People like to hear from other people. A question I get asked frequently is how do I get them? Great question! The first step is doing a stellar job. If you don't have happy...

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03 Aug What Customer-Centric Means

Posted at 17:35h in Client Relationship, Customer Service, Tips and Tools by Tina Selwyn
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Customer-centric is a popular catch phrase that can mean almost anything. I wasn't fond of the formal definition from Business Dictionary.com so came up with my own. “Creating a positive consumer experience at every touch point from the first contact through to the 1,000,000th visit. Leveraging people, processes, technology...

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27 Jul The Struggle Is Real

Posted at 17:31h in Client Relationship, New Client Acquisition, Tips and Tools by Tina Selwyn
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The question that every business faces is when to put your interests before your customers. It's a tricky situation indeed and companies big and small  struggle with that question all the time. As a simple example, let's say that you really want a customer to provide you...

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26 Jun Stop the Rollercoaster and Take Control of Your Business

Posted at 17:27h in Tips and Tools by Tina Selwyn
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Have you ever found your business in a lull with not enough customers then POW!!! your funnel is full and now you are overcapacity and struggling to keep up? It's a very common problem, especially in the beginning and it can seem like a rollercoaster...

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19 Jun Sick of your business? It’s okay, you’re in good company.

Posted at 17:10h in Tips and Tools by Tina Selwyn
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Day to day running a business is really hard. Most likely as a business owner you are wearing a lot of hats and also most likely you don't enjoy (or are good at) wearing all of them. The every day grind can get you down...

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