UX and Marketing for Banks Corporations have extensive amounts on data about their customers. However, most corporations, especially banks, are not leveraging this data to their advantage. According to a FICO report 46% of established customers state that banks do not send relevant marketing material for...
The question that every business faces is when to put your interests before your customers. It's a tricky situation indeed and companies big and small struggle with that question all the time. As a simple example, let's say that you really want a customer to provide you...
While working with a client recently the conversation came up as to 'who is the ideal customer' for this new to market product that is being launched. We needed to figure it out so that we knew who to target and appropriately spend money engaging. The interesting part was that everyone...