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23 Sep UX and Marketing Strategies for Banks

Posted at 11:19h in Business, Business Advice, New Client Acquisition, Website by Samir Rahman
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UX and Marketing for Banks Corporations have extensive amounts on data about their customers. However, most corporations, especially banks, are not leveraging this data to their advantage. According to a FICO report 46% of established customers state that banks do not send relevant marketing material for...

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27 Jul The Struggle Is Real

Posted at 17:31h in Client Relationship, New Client Acquisition, Tips and Tools by Tina Selwyn
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The question that every business faces is when to put your interests before your customers. It's a tricky situation indeed and companies big and small  struggle with that question all the time. As a simple example, let's say that you really want a customer to provide you...

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08 Feb Marketing to your target demographics

Posted at 16:46h in New Client Acquisition, Starting a Business by Tina Selwyn
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While working with a client recently the conversation came up as to 'who is the ideal customer' for this new to market product that is being launched. We needed to figure it out so that we knew who to target and appropriately spend money engaging. The interesting part was that everyone...

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