As a follow-up to my previous blog post on creating Personas, today I would like to discuss creating customer-centric content. First things first. Before you can create "customer-centric" content you have to understand what that term means. According to Business Dictionary.com the official definition is: “Creating...
As business owners you know that you need to plan for the ups and downs of revenue growth. There are always those lean times that keep you up at night and wouldn't it be great if you could stabilize your bottom-line? Well, you can...
Creating a brand is not for the faint of heart. It requires clarity on your purpose, understanding your customers and willingness to evolve. All of these requirements take a lot of effort and most brands change over time as they mature. Recently we realized that a brand...
I am a huge fan of sharing - whether it's a ride share (Lyft), car rental (Turo), home (AirBnB) or delivery service (GoShare) to name a few. These services allow for an entire new economy to be built on the contributions of private individuals. In the...