At first these two things might not make sense together, but hear me out. The #1 focus for all companies should be to develop a loyal client base. It's far cheaper to retain a customer than to acquire a new one and if that's not enough,...
From the beginning! If you are launching a new company or you are already established, Customer Service should be top of your list of investments. Think about bad experiences you have had, even with companies that you love. You stop loving them and you tell everyone...
Being more productive is a good thing. Not only will it mean that you have more hours in the day, but your customers and team will be happier. What if I told you that you actually have enough time to do everything you need to do...
The brain is a complicated and mysterious thing, right? Actually not so much when it comes to making decisions. The fact is that the brain wants the easiest and less costly (time, money, effort) option almost all of the time, which makes it difficult for small businesses...
Competition across all industries is continuing to get more intense. In fact, this is the top business concern for most entrepreneurs, keeping many of us up at night worrying about how to find that "thing" that makes us special and different enough to attract new...
While working with a client recently the conversation came up as to 'who is the ideal customer' for this new to market product that is being launched. We needed to figure it out so that we knew who to target and appropriately spend money engaging. The interesting part was that everyone...