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26 Feb Undefined Goals: The Reason You Are Frustrated

Posted at 17:13h in Business Advice, Tips and Tools by Tina Selwyn
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I hear a lot from my clients about their dreams and in particular their frustrations about not making them a reality, so I want to post a very short and pointed blog about the importance of goals and how to make them work for your...

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16 Jan Creating Customer-Centric Content

Posted at 17:24h in Business Lessons, User Experience by Tina Selwyn
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As a follow-up to my previous blog post on creating Personas, today I would like to discuss creating customer-centric content. First things first. Before you can create "customer-centric" content you have to understand what that term means. According to Business Dictionary.com the official definition is: “Creating...

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08 Jan Who Is Your Perfect Customer?

Posted at 10:15h in Business Advice, Tips and Tools, User Experience by Tina Selwyn
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I recently taught a User Experience (UX) course at San Diego State University for the Extended Studies program. It was a ball and since I spent so much time putting together the material for this class, I wanted to share the learnings more broadly with...

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31 Jul Stabilize Your Business With Diversification

Posted at 16:45h in Business Advice, Business Lessons, Tips and Tools by Tina Selwyn
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As business owners you know that you need to plan for the ups and downs of revenue growth. There are always those lean times that keep you up at night and wouldn't it be great if you could stabilize your bottom-line? Well, you can...

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10 May Branding. Seems like fun, doesn’t it?

Posted at 09:26h in Business Lessons by Tina Selwyn
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Creating a brand is not for the faint of heart. It requires clarity on your purpose, understanding your customers and willingness to evolve. All of these requirements take a lot of effort and most brands change over time as they mature. Recently we realized that a brand...

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07 Mar How A Sharing Economy Can Help Your Business

Posted at 09:23h in Business Lessons, Tips and Tools by Tina Selwyn
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I am a huge fan of sharing - whether it's a ride share (Lyft), car rental (Turo), home (AirBnB) or delivery service (GoShare) to name a few. These services allow for an entire new economy to be built on the contributions of private individuals. In the...

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13 Sep Is Your Industry Really That Different?

Posted at 09:15h in Client Relationship, Customer Service by Tina Selwyn
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When I worked for American Express I commonly came across the issue of what I like to call the 'unique snowflake syndrome'. Stay with me now, it will make sense. Generally it first showed itself  in a discussion about expanding an idea, such as "This worked really well in...

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05 Sep You Don’t Know Everything…Sorry.

Posted at 17:40h in Tips and Tools by Tina Selwyn
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The best advice I can give any business owner (and people in general) is to always have a learning mindset. It's a common problem to get too comfortable in your own knowledge and miss out on valuable opportunities to learn something new. The great news is...

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25 Aug How To Get Yelp Reviews

Posted at 17:36h in Tips and Tools, Word of Mouth by Tina Selwyn
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It's not a secret that reviews are the backbone to growing your business. People like to hear from other people. A question I get asked frequently is how do I get them? Great question! The first step is doing a stellar job. If you don't have happy...

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03 Aug What Customer-Centric Means

Posted at 17:35h in Client Relationship, Customer Service, Tips and Tools by Tina Selwyn
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Customer-centric is a popular catch phrase that can mean almost anything. I wasn't fond of the formal definition from Business Dictionary.com so came up with my own. “Creating a positive consumer experience at every touch point from the first contact through to the 1,000,000th visit. Leveraging people, processes, technology...

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