Creating a brand is not for the faint of heart. It requires clarity on your purpose, understanding your customers and willingness to evolve. All of these requirements take a lot of effort and most brands change over time as they mature. Recently we realized that a brand...
I am a huge fan of sharing - whether it's a ride share (Lyft), car rental (Turo), home (AirBnB) or delivery service (GoShare) to name a few. These services allow for an entire new economy to be built on the contributions of private individuals. In the...
When I worked for American Express I commonly came across the issue of what I like to call the 'unique snowflake syndrome'. Stay with me now, it will make sense. Generally it first showed itself in a discussion about expanding an idea, such as "This worked really well in...
The best advice I can give any business owner (and people in general) is to always have a learning mindset. It's a common problem to get too comfortable in your own knowledge and miss out on valuable opportunities to learn something new. The great news is...
It's not a secret that reviews are the backbone to growing your business. People like to hear from other people. A question I get asked frequently is how do I get them? Great question! The first step is doing a stellar job. If you don't have happy...
Customer-centric is a popular catch phrase that can mean almost anything. I wasn't fond of the formal definition from Business Dictionary.com so came up with my own. “Creating a positive consumer experience at every touch point from the first contact through to the 1,000,000th visit. Leveraging people, processes, technology...
The question that every business faces is when to put your interests before your customers. It's a tricky situation indeed and companies big and small struggle with that question all the time. As a simple example, let's say that you really want a customer to provide you...
Have you ever found your business in a lull with not enough customers then POW!!! your funnel is full and now you are overcapacity and struggling to keep up? It's a very common problem, especially in the beginning and it can seem like a rollercoaster...
Day to day running a business is really hard. Most likely as a business owner you are wearing a lot of hats and also most likely you don't enjoy (or are good at) wearing all of them. The every day grind can get you down...
Since starting The Good Life Consulting I have been bombarded with advertisements that tell me that if I do this "ONE THING" that my business will be an instant success. You know the ones I'm talking about...