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21 Oct The Social Implications of UX

Posted at 15:45h in Business, User Experience by Samir Rahman
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It is easy to assume that the field of UX is solely involved in technology and business efficiency. Although this is true, UX influences much more than what users or businesses consume. The usability of technology and processes can also have great social effects. Many...

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14 Oct Skeuomorphism vs. Material Design: When and Why?

Posted at 18:31h in Business Advice, User Experience, Website by Samir Rahman
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In the digital world there are two dominant styles of design: Skeuomorphism and Material Design. These two design principles are important to understand to optimize a digital business. Each has its strengths and weaknesses and implementation depends on the context of the business. Skeuomorphism is the...

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07 Oct Lessons From UX Before Screens

Posted at 16:52h in Business, Business Advice, User Experience by Samir Rahman
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The field of User Experience (UX) would seem to have developed only recently. Officially coined in 1993 by UX guru Don Norman, "User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products1.” Although Norman is credited for coining...

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30 Sep How Healthy UX Improves Your Business

Posted at 10:48h in Business, Business Advice, Client Relationship by Samir Rahman
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Healthy UX As new technology emerges so does opportunities for enhanced user experiences. We all have experienced a moment of initial shock when experimenting with a new product, platform, or service. We try to figure it out, test out the different options, and decide whether...

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23 Sep UX and Marketing Strategies for Banks

Posted at 11:19h in Business, Business Advice, New Client Acquisition, Website by Samir Rahman
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UX and Marketing for Banks Corporations have extensive amounts on data about their customers. However, most corporations, especially banks, are not leveraging this data to their advantage. According to a FICO report 46% of established customers state that banks do not send relevant marketing material for...

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16 Sep How to Attract and Keep Millennials

Posted at 12:34h in Business Advice, Client Relationship by Samir Rahman
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A new age of consumers, employees, and decision makers are on the cusp of creating monumental changes for most industries. Millennials are breaking into the workforce and heavily influencing the world around them. About one third of the American workforce is aged between 18-24 and...

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26 Feb Undefined Goals: The Reason You Are Frustrated

Posted at 17:13h in Business Advice, Tips and Tools by Tina Selwyn
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I hear a lot from my clients about their dreams and in particular their frustrations about not making them a reality, so I want to post a very short and pointed blog about the importance of goals and how to make them work for your...

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16 Jan Creating Customer-Centric Content

Posted at 17:24h in Business Lessons, User Experience by Tina Selwyn
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As a follow-up to my previous blog post on creating Personas, today I would like to discuss creating customer-centric content. First things first. Before you can create "customer-centric" content you have to understand what that term means. According to Business Dictionary.com the official definition is: “Creating...

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08 Jan Who Is Your Perfect Customer?

Posted at 10:15h in Business Advice, Tips and Tools, User Experience by Tina Selwyn
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I recently taught a User Experience (UX) course at San Diego State University for the Extended Studies program. It was a ball and since I spent so much time putting together the material for this class, I wanted to share the learnings more broadly with...

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31 Jul Stabilize Your Business With Diversification

Posted at 16:45h in Business Advice, Business Lessons, Tips and Tools by Tina Selwyn
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As business owners you know that you need to plan for the ups and downs of revenue growth. There are always those lean times that keep you up at night and wouldn't it be great if you could stabilize your bottom-line? Well, you can...

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