It is easy to assume that the field of UX is solely involved in technology and business efficiency. Although this is true, UX influences much more than what users or businesses consume. The usability of technology and processes can also have great social effects. Many...
In the digital world there are two dominant styles of design: Skeuomorphism and Material Design. These two design principles are important to understand to optimize a digital business. Each has its strengths and weaknesses and implementation depends on the context of the business. Skeuomorphism is the...
The field of User Experience (UX) would seem to have developed only recently. Officially coined in 1993 by UX guru Don Norman, "User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products1.” Although Norman is credited for coining...
Healthy UX As new technology emerges so does opportunities for enhanced user experiences. We all have experienced a moment of initial shock when experimenting with a new product, platform, or service. We try to figure it out, test out the different options, and decide whether...
UX and Marketing for Banks Corporations have extensive amounts on data about their customers. However, most corporations, especially banks, are not leveraging this data to their advantage. According to a FICO report 46% of established customers state that banks do not send relevant marketing material for...
A new age of consumers, employees, and decision makers are on the cusp of creating monumental changes for most industries. Millennials are breaking into the workforce and heavily influencing the world around them. About one third of the American workforce is aged between 18-24 and...
I hear a lot from my clients about their dreams and in particular their frustrations about not making them a reality, so I want to post a very short and pointed blog about the importance of goals and how to make them work for your...
As a follow-up to my previous blog post on creating Personas, today I would like to discuss creating customer-centric content. First things first. Before you can create "customer-centric" content you have to understand what that term means. According to Business Dictionary.com the official definition is: “Creating...
I recently taught a User Experience (UX) course at San Diego State University for the Extended Studies program. It was a ball and since I spent so much time putting together the material for this class, I wanted to share the learnings more broadly with...
As business owners you know that you need to plan for the ups and downs of revenue growth. There are always those lean times that keep you up at night and wouldn't it be great if you could stabilize your bottom-line? Well, you can...