The Social Implications of UX
It is easy to assume that the field of UX is solely involved in technology and business efficiency. Although this is true, UX influences much more than what users or businesses consume. The usability ...
User Experience is how customers navigate experiences digitally and across devices. Your online presence is key to attracting new customers and providing engaging content to existing ones. That means that having a compelling online presence that is easy to use is not a choice, it is a necessity. If you don’t make it seamless for customers to engage with you online, they will go to a business that will.
0
%
of potential customers do research online before buying.
0
%
of consumers are less likely to return to a site after a bad experience.
0
%
of customers looking for new products begin by searching on Google.
Intuitive, customer-centric design is no longer optional.
Our UX Design Services
Strategy
Creating a customer centric vision for your organization.
Competitive Insights
Learning from your industry.
Usability Studies
Real-time user feedback.
Data Analytics
Leveraging data to inform decision making.
Research
Building for the future.
Case Study
All companies know that they are too close to their own business to always know how to do the right thing for their customers. In this example, a Fortune 500 Financial Services firm was looking to optimize their user experience online to decrease fields that needed to be filled out for a prospective customer to complete an online application. By leveraging best-in-class UX design principles, data analysis and competitive insights we were able to decrease the number of required fields by 33% while still maintaining regulatory compliance standards. Application rates improved and revenue was estimated to increase over $15 million annually due to the changes.
Why The Good Life Consulting?
We are User Experience Consultants that are unapologetic about our passion for your customers. At our core we believe that by focusing on your customers, your business will succeed.
At The Good Life Consulting we believe that there is a healthy balance between satisfying customer needs and business needs. Designing and implementing smart user experiences is what sets us apart.
Our Consultants are experts in providing insights based on facts, not gut-feelings, their pragmatic recommendations will ensure your customers’ online experiences give your company a competitive advantage. We service all medium to large sized businesses, but specialize in the Financial Services industry.
Why The Good Life Consulting?
We are User Experience Consultants that are unapologetic about our passion for your customers. At our core we believe that by focusing on your customers, your business will succeed.
At The Good Life Consulting we believe that there is a healthy balance between satisfying customer needs and business needs. Designing and implementing smart user experiences is what sets us apart.
Our Consultants are experts in providing insights based on facts, not gut-feelings, their pragmatic recommendations will ensure your customers’ online experiences give your company a competitive advantage. We service all medium to large sized businesses, but specialize in the Financial Services industry.
Clients
Testimonials
“The Good Life Consulting was referred to us to work on a high impact and high profile project. Tina required little more than access to our systems and the problem we were looking to solve to get working. She gave regular, detailed updates and delivered the requirements well in advance of deadline.”
Jason T., Senior Vice President
– Financial Services Client
“Tina is an absolute powerhouse. She has tremendous skills at communicating strategy, bringing people together and driving agile change through organizations. She is a true thought leader and change agent. She is particularly good at Product Management and Leadership, bringing together people across varied and sometimes adversarial functions to drive great business outcomes. If you need something complicated to get done, Tina is the right woman for your job.”
Danielle C., Executive
– Retail Client
“The Good Life Consulting has been a huge help to our company! Tina is thoughtful, thorough, and she truly cares about the quality of her work. The output of her work is well thought out and actionable. Plus she’s a pleasure to work with. I would hire Tina again (and have) and highly recommend her!”
Melissa S., Senior Vice President
– Financial Services Client
“I highly recommend Tina Selwyn as an UX/CX consultant to anyone looking to improve the user experience and customer experience of their product or service. Tina has brought a fresh perspective and expertise to the table, helping to identify pain points, opportunities for improvement, and innovative solutions to enhance our overall user and customer experience. She has a strong understanding of user behavior, design principles, and customer psychology and was able to clearly articulate ideas, provide constructive feedback, and provided us with ideas for delivering a superior user and customer experience. ”
John V., CIO
– Entertainment Client
“I have had the pleasure of working with Tina and she is an incredibly talented strategic thinker who is highly adept at delivering value for clients both strategically and through driving results. She has an amazing ability to jump right in and understand the needs and goals of complex strategic initiatives and develop strategies that deliver meaningful results. She has a rare ability to see the big picture and create plans that are not only effective but also innovative and drive them forward in a thoughtful and meaningful way.”
Zandy R., Entrepreneur
– Retail
“Tina is a dedicated leader and knowledgeable partner. She delivers deep strategic insights, displaying a breadth of knowledge within the financial services credit card space. Tina’s passion for improving the customer experience shines through in everything she works on, which makes her a valuable addition to any team.”
Sharone T., Customer Experience Executive
– Financial Services
“I have been working with Tina for the past 3 months and have found her to be professional, knowledgeable and enthusiastic. She has presented a coherent and common sense approach to help us address both marketing and staffing issues with which we have struggled for several years. For once I am actually looking forward to dealing with staff issues because I see a way forward to creating a more functional team.”
Crosby R,. Owner
– Veterinary Client
“I am amazed by the range of expertise that Tina brings to the table. Starting from understanding the strategy, to breaking it down to key deliverables and then day to day execution, Tina brings all these in one package. Tina has the right attitude to get things done and is a great collaborator. I highly recommend Tina for elevating the performance of any team!”
Harshad A., Vice President
– Retail Client
“Tina is driven and will grab a problem, own it, and move the organization towards solving the problem. She is really good at helping others realize what they can do to jointly achieve goals, and fostering team members to excellence. Tina is also really good at storytelling and being very practical about moving quickly towards a solution in a way that can be understood and communicated effectively. I am sure Tina will create a ton of value wherever she works and push her teams and others towards excellence.”
Miguel P., Vice President
– Retail Client
Testimonials
Skeuomorphism vs. Material Design: When and Why?
In the digital world there are two dominant styles of design: Skeuomorphism and Material Design. These two design principles are important to understand to optimize a digital business. Each has its st...
The Social Implications of UX
It is easy to assume that the field of UX is solely involved in technology and business efficiency. Although this is true, UX influences much more than what users or businesses consume. The usability of te...
Skeuomorphism vs. Material Design: When and Why?
In the digital world there are two dominant styles of design: Skeuomorphism and Material Design. These two design principles are important to understand to optimize a digital business. Each has its strengt...
Lessons From UX Before Screens
The field of User Experience (UX) would seem to have developed only recently. Officially coined in 1993 by UX guru Don Norman, “User experience encompasses all aspects of the end-user’s interac...