What is User Experience and Why is it Important?

User Experience is how customers navigate experiences digitally and across devices. Your online presence is key to attracting new customers and providing engaging content to existing ones. That means that having a compelling online presence that is easy to use is not a choice, it is a necessity. If you don’t make it seamless for customers to engage with you online, they will go to a business that will.

0
%

of potential customers do research online before buying.

– Adweek

0
%

of consumers are less likely to return to a site after a bad experience.

– Entrepreneur

0
%

of customers looking for new banking products begin by searching on Google.

– Target Marketing Mag

Intuitive, customer-centric design is no longer optional.

Our UX Design Services

Strategy

Creating a customer centric vision for your organization.

Competitive Insights

Learning from your industry.

Usability Studies

Real-time user feedback.

Data Analytics

Leveraging data to inform decision making.

Research

Building for the future.

Case Study

All companies know that they are too close to their own business to always know how to do the right thing for their customers. In this example, a Fortune 500 Financial Services firm was looking to optimize their user experience online to decrease fields that needed to be filled out for a prospective customer to complete an online application. By leveraging best-in-class UX design principles, data analysis and competitive insights we were able to decrease the number of required fields by 33% while still maintaining regulatory compliance standards. Application rates improved and revenue was estimated to increase over $15 million annually due to the changes.

Why The Good Life Consulting?

We are User Experience Consultants that are unapologetic about our passion for your customers. At our core we believe that by focusing on your customers, your business will succeed.

 

At The Good Life Consulting we believe that there is a healthy balance between satisfying customer needs and business needs. Designing and implementing smart user experiences is what sets us apart.

 

Our Consultants are experts in providing insights based on facts, not gut-feelings, their pragmatic recommendations will ensure your customers’ online experiences give your company a competitive advantage. We service all medium to large sized businesses, but specialize in the Financial Services industry.

Clients

Testimonials

“The Good Life Consulting was referred to us to work on a high impact and high profile project. Tina required little more than access to our systems and the problem we were looking to solve to get working. She gave regular, detailed updates and delivered the requirements well in advance of deadline.”

“I would recommend The Good Life Consulting for any consulting work to evaluate processes and experiences. Tina makes excellent and executable recommendations.”

“The Good Life Consulting has been a huge help to our company! Tina is thoughtful, thorough, and she truly cares about the quality of her work. The output of her work is well thought out and actionable. Plus she’s a pleasure to work with.  I would hire Tina again (and have) and highly recommend her!”

Jason T., Senior Vice President
– Financial Services Client

Danielle C., Vice President
– Financial Services Client

Melissa S., Senior Vice President
– Financial Services Client

Testimonials

“The Good Life Consulting was referred to us to work on a high impact and high profile project. Tina required little more than access to our systems and the problem we were looking to solve to get working. She gave regular, detailed updates and delivered the requirements well in advance of deadline.”

Jason T., Senior Vice President
– Financial Services Client

“I would recommend The Good Life Consulting for any consulting work to evaluate processes and experiences. Tina makes excellent and executable recommendations.”

Danielle C., Vice President
– Financial Services Client

“The Good Life Consulting has been a huge help to our company! Tina is thoughtful, thorough, and she truly cares about the quality of her work. The output of her work is well thought out and actionable. Plus she’s a pleasure to work with.  I would hire Tina again (and have) and highly recommend her!”

Melissa S., Senior Vice President
– Financial Services Client

  • It seems as if every service is transitioning to a subscription business model. Entertainment is dominated by subscription giants like Hulu and Netflix, and similarly, food subscription services such ...

  • Like most major consumer industries, banking is changing. Current political, social, and economic pressures all have lasting impacts on how banks will evolve going forward. Although there are many fac...

  • It seems as if every service is transitioning to a subscription business model. Entertainment is dominated by subscription giants like Hulu and Netflix, and similarly, food subscription services such as He...

  • Like most major consumer industries, banking is changing. Current political, social, and economic pressures all have lasting impacts on how banks will evolve going forward. Although there are many factors ...

  • The tech bubble has opened many opportunities for emerging businesses. Innovative technology has been integrated into almost all industries to attract customers and improve existing business. The financial...

Millenials and the Traditional Banking Industry

A comprehensive UX Strategy whitepaper

Millenials and the Traditional Banking IndustryHow UX Strategy Holds the Key
View the Whitepaper!