Big Tech: A Threat to Traditional Banking
It seems as if Big Data/Big Tech companies are taking over the world. Companies like Facebook, Amazon, and Apple have embedded themselves into almost every industry and the new frontier for these larg...
User Experience is how customers navigate experiences digitally and across devices. Your online presence is key to attracting new customers and providing engaging content to existing ones. That means that having a compelling online presence that is easy to use is not a choice, it is a necessity. If you don’t make it seamless for customers to engage with you online, they will go to a business that will.
of potential customers do research online before buying.
of consumers are less likely to return to a site after a bad experience.
of customers looking for new banking products begin by searching on Google.
Creating a customer centric vision for your organization.
Learning from your industry.
Real-time user feedback.
Leveraging data to inform decision making.
Building for the future.
All companies know that they are too close to their own business to always know how to do the right thing for their customers. In this example, a Fortune 500 Financial Services firm was looking to optimize their user experience online to decrease fields that needed to be filled out for a prospective customer to complete an online application. By leveraging best-in-class UX design principles, data analysis and competitive insights we were able to decrease the number of required fields by 33% while still maintaining regulatory compliance standards. Application rates improved and revenue was estimated to increase over $15 million annually due to the changes.
We are User Experience Consultants that are unapologetic about our passion for your customers. At our core we believe that by focusing on your customers, your business will succeed.
At The Good Life Consulting we believe that there is a healthy balance between satisfying customer needs and business needs. Designing and implementing smart user experiences is what sets us apart.
Our Consultants are experts in providing insights based on facts, not gut-feelings, their pragmatic recommendations will ensure your customers’ online experiences give your company a competitive advantage. We service all medium to large sized businesses, but specialize in the Financial Services industry.
“The Good Life Consulting was referred to us to work on a high impact and high profile project. Tina required little more than access to our systems and the problem we were looking to solve to get working. She gave regular, detailed updates and delivered the requirements well in advance of deadline.”
“I would recommend The Good Life Consulting for any consulting work to evaluate processes and experiences. Tina makes excellent and executable recommendations.”
“The Good Life Consulting has been a huge help to our company! Tina is thoughtful, thorough, and she truly cares about the quality of her work. The output of her work is well thought out and actionable. Plus she’s a pleasure to work with. I would hire Tina again (and have) and highly recommend her!”
Jason T., Senior Vice President
– Financial Services Client
Danielle C., Executive
– Retail Client
Melissa S., Senior Vice President
– Financial Services Client
“The Good Life Consulting was referred to us to work on a high impact and high profile project. Tina required little more than access to our systems and the problem we were looking to solve to get working. She gave regular, detailed updates and delivered the requirements well in advance of deadline.”
Jason T., Senior Vice President
– Financial Services Client
“I would recommend The Good Life Consulting for any consulting work to evaluate processes and experiences. Tina makes excellent and executable recommendations.”
Danielle C., Vice President
– Financial Services Client
“The Good Life Consulting has been a huge help to our company! Tina is thoughtful, thorough, and she truly cares about the quality of her work. The output of her work is well thought out and actionable. Plus she’s a pleasure to work with. I would hire Tina again (and have) and highly recommend her!”
Melissa S., Senior Vice President
– Financial Services Client
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It seems as if every service is transitioning to a subscription business model. Entertainment is dominated by subscription giants like Hulu and Netflix, and similarly, food subscription services such as He...
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